Generate Sales: Case Study

Interior Designers

Like many people who have their own business, Claire is hugely talented. We started to work together in 2009. Claire’s aim was to develop her interior design business beyond its current client base in her local area. She wanted to break out of the “feast and famine” cycle that is so familiar in a project based business. She found she was so busy and dedicated to delivering a current project that she never had time to win the next one. She was keen to break the cycle and expand her client base.

She appointed us as her accountants, monthly book-keepers and business mentors. This range of services meant from the start we could advise Claire based on current information about her business. We guided her through the development of her marketing strategy, identified the key drivers of success and set up the right reporting system for management information

in her business. Annual sales have grown from £50,000 to £200,000. This has been achieved by adding a structured business approach to Claire’s creative talents. Client numbers have grown substantially in the UK and the business has now expanded into Europe.

Building on this solid foundation Claire decided to expand her employed team and associates, move to larger premises and improve her business systems. Delighted clients are at the heart of her business and Claire knows she has to drill this mentality into every element of her business. We meet monthly to support the continued development.

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